Lundar needed a strong web presence to introduce their best stallions to potential buyers and other breeders, both in Iceland and abroad. The challenge involved creating a unique impression in an industry where every other logo is a horse silhouette, and positioning Lundar as a modern breeding farm with modern methods.
The Lundar brand applies refined typography in presenting data in a legible manner, while making photography the prominent part of the layout. Each stallion's name is presented in the colour of their coat to emphasise the wildcard aspect of breeding, while the photography achieves depth and impact. The logo integrates the name Lundar strongly with the raw potential and taming of horses.